Otavaleños can be found selling
their handicrafts all over Ecuador. This picture
of Rosa (left) and Estela (right) was taken in
the coastal town of Manta in 1989.
My interest in
Otavaleños took a romantic twist in 1990, with
Marisol Martinez Muenala. She and her mother sold
handicrafts at a store in Quito.

The Poncho Plaza
is the epicenter of the Otavalo market and is
busy every day. On the main market day, Saturday,
the market spills out of the plaza and into the
surrounding streets. This picture was taken in
May of 1993.

This picture of
the Otavalo market was taken in July 2001.

One of the most
appealing things about Otavaleñas is their
dress. I especially like the feature of the blue
skirt or yana anacu, split to the side to reveal
the white underskirt, or yurak anacu. At my
urging, Lori tried the look for herself during
our July 2001 trip to Ecuador.

From the left,
Enrique Maldonaldo, Marisol's mother and Lori.
Marisol's mom says that Lori's anacus and
fachalina is a good start but that she needs to
wear the embroidered blouse and the necklaces
before she can be a true Otavaleña. Enrique
wants me to help him sell weavings and other
handicrafts in the United States one of these
days.

Marisol's mom was
happy to see me again, even though Marisol
herself got married and moved to Spain.

Otavaleños can be
found selling their handicrafts in many places
outside of Ecuador. I came across these two women
in Tlaquepaque, a suburb of Guadalajara, Mexico,
in May of 2004.
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The
Otavaleño People of Northern Ecuador
The Otavaleños (or runa,
as the refer to themselves) are a people and
culture indigenous to the Otavalo valley in the
Imbabura province of Northern Ecuador. The Otavalo Indians are
the descendants of the Cara Indians who inhabited
this region of South America about 500 years ago.
In 1495 the Caras were conquered by the Incas of
the south, and the Incan Empire was in turn
conquered by the Spanish Conquistadores in the
1530s. The Otavaleño people today are skilled
textile weavers, and are perhaps the most
prosperous indigenous group in all of South
America. Today, there are upwards of 50,000
Otavaleños; the majority of them still live in
the valley surrounding the town of Otavalo, but
they are a common site in virtually any
Ecuadorian city. Within the past two decades or
so, increasing numbers of Otavaleños have also
been travelling overseas to sell their
handicrafts in Europe, North America and other
countries in South America.
It's hard to spend
any time in Ecuador at all without encountering
the Otavaleños. They and their woven handicrafts
dominate the Saturday market in the town of
Otavalo, which is the most tourist-oriented
market in all of Ecuador and is probably the
third most-visited tourist destination in the
country, behind the Galapagos Islands and the
Mitad del Mundo equator monument. Furthermore,
they can be found selling their handicrafts in
stores, kiosks and sidewalks throughout the
country. It's impossible, for example, to walk
down Calle Amazonas or the tourist-oriented
Mariscal Sucre sector of Quito without
encountering Otavaleños. They've set up shop
along the Guayaquil waterfront, in the shadow of
the Mitad del Mundo, beneath the waterfalls of
Baños, and in the squares of Cuenca. I've found
Otavaleños selling their wares in the coastal
town of Manta. I've even encountered Otavaleño
stores in the Galapagos Islands. Indeed, the
people of Otavalo are everywhere.
I didn't pay much
attention to them when I first stepped foot in
Ecuador in 1988, but since then the Otavalos have
become a source of fascination for me. I think I
first truly became interested in the Otavaleño
people and their culture during my 1989 trip,
when I discovered a pair of 15-year-old
Otavaleñitas selling artesanias along the
seawall in Manta. Because I was 15 years old at
the time myself, my interest in them was
obviously borne of something other than a desire
to simply broaden my cultural horizons. But as I
flirted with them, I learned all about them.
My initial
experiences with these Otavaleñitas led me to
discover that these people were not only good
businessmen and skilled textile weavers, but also
friendly, outgoing and unpretentious. I
especially enjoyed the way they dressed. My
interest in the Otavaleños - and especially the
young, female members of the tribe (hey, I
couldn't help it; I was a teenager and they were
just so damned cute) - only grew during
my return to Ecuador in 1990. This interest
culminated with an actual Otavaleña girlfriend,
Marisol Martinez.
Of course, our cross-cultural relationship was
never meant to be and I was never completely
comfortable with it. I especially remember
walking through the streets of Otavalo, holding
hands with Marisol, and receiving more than our
share of dirty looks and even slurs. The
Otavaleño people have a strong sense of ethnic
identity and generally do not look kindly upon
romantic relationaships or marriages with
"outsiders," especially gringos such as
myself.
So the adolescent romantic urges passed, but
today I am still fascinated by the Otavaleños. I
find it fascinating that this group of people can
be so prosperous and successful in the modern
world yet retain their ancient customs and
traditions, such as their language and their
style of dress.
In their 1949 book
The Awakening Valley, John Collier, Jr.
and Anibal Buriton prophetically wrote about the
Otavaleños:
In the valley
of Otavalo there has been an awakening, a miracle
of cultural rebirth. The Indians of Otavalo are
rising in a wave of vitality that is breaking the
bonds of their traditional proverty, making them
into a society of prosperous and independent
citizens.
In 2001, the
valley of Otavalo is wide awake.
Refer to the
following sources if you want more information
about the people of Otavalo, their culture, their
handicrafts and their home:
On the web
Here's a site
dealing with the Otavaleño people themselves:
otavalosonline.com
The Otavaleño
people are using modern technologies such as the
World Wide Web to expand their handicrafts
businesses. Here's one such example:
tejidos-ecuador.com
Otavalo and the
surrounding region is very tourist-oriented.
These sites deal mainly with tourism, but there's
also some more interesting information about the
Otavalenos themselves contained within these
sites:
otavalo-web.com
alishungu.com
ecuadorexplorer.com/html/otavalo.html
The native tongue
of the Otavaleños is Quichua, a dialect
of the Incan language Quechua. Here are some good
sites dealing with Quichua language and grammar:
philip-jacobs.de/runasimi/
zompist.com/quechua.html
Books
Collier, John,
Jr., and Buitrón, Aníbal. The Awakening
Valley. University of Chicago Press,
Chicago, 1949
Meisch, Lynn. Otavalo:
Weaving, Costume and the Market. Ediciones
Libri Mundi, Quito, 1987.
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