Release Dates: Immediate
Ed Hansen, MindSpring Enterprises, Inc.

MindSpring Signs With and Opens a Superstore of Customizable Websites to Go -- Dubbed ``ImageCafe @ MindSpring''
Alliance Allows Businesses to Easily Setup and Deploy, Affordable, Professional-Quality Websites backed by MindSpring's Superior Web Hosting.

ATLANTA, GA (May 20, 1999) -- MindSpring Enterprises Inc. (NASDAQ: MSPG), a leading national Internet service provider known for the quality of its Internet service and Web hosting, has entered into an agreement with of Columbia, MD, wherein MindSpring will open its own "Virtual ImageCafe Franchise." MindSpring's site,, now features a new ImageCafe Website Superstore where business owners can purchase artistically superior, professional-quality website designs at do-it-yourself prices. MindSpring retains all rights to provide Web hosting and electronic commerce tools for sites purchased through its new Virtual ImageCafe Franchise.

The motivation behind the alliance is to provide small-to-midsize business owners a selection of thousands of affordable, professionally designed websites that require no knowledge of HTML or off-the-shelf software. Clarence Wooten Jr., CEO and co-founder of ImageCafe says that prior to the development of ImageCafe's Website Superstore, small business owners with modest web design budgets were unable to acquire a professional-looking Web presence. The ImageCafe value proposition is simple: It replaces the old model where businesses had to pay upwards of $3,000 to $7,000 to acquire a professional-quality website, with the ImageCafe Website Superstore model where businesses purchase "customizable website masters" at prices ranging from $300 to $700 without sacrificing quality.

Before launching, Wooten and co-founder Andre Forde spent many years as Web developers catering largely to big corporations. ImageCafe=s superstore of customizable "website masters" is tailor-made for small businesses and companies that want an affordable top-notch, professional Internet presence.

MindSpring's Virtual ImageCafe Franchise enables business owners to set up websites in three simple steps. 1. Select the website design that suits their business type and industry; 2. Customize the site with their own text, slogan, and photos using ImageCafe=s online Website Manager; 2. The finished site is then routed to MindSpring=s Web Hosting to be immediately Published to the Web. The ImageCafe Website Superstore even automates the process of registering a domain name.

"It's a very simple proposition, but one that others have tried and failed to deliver until now," said Wooten. "That MindSpring chose ImageCafe as a partner is a reflection of the superior quality of ImageCafe's technology, website design options and ease of use."

Chris Atkins, MindSpring's Web Hosting product director says, "MindSpring is very pleased with this alliance. We feel that the ImageCafe product will be a tremendous value-added service to customers looking for a professional yet affordable website. We also recognize that as a Preferred hosting provider to the ImageCafe Website Superstore, we can offer ImageCafe customers the best Web hosting available anywhere."

Of the alliance Wooten adds, "Although MindSpring=s Web Design group does an excellent job developing sites for its customers, they tend to cater to larger businesses. MindSpring appreciates the need for a company like ours. Both MindSpring and ImageCafe expect this to be a fruitful alliance."

MindSpring Enterprises Inc. is a leading Internet service provider focused on delivering outstanding service and support to its customers. It offers local Internet service to more than 800 locations throughout the US. MindSpring is also a leading provider of web hosting and domain registrations.

ImageCafe, Inc. is a privately held company based in Columbia, MD.

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