ABOUT: overview

Annie joined IDEO San Francisco as a Human Factors specialist in October 2004. Prior to IDEO, she worked with Human Factors International to lend her expertise to improving people's interactions with computers. She has helped clients like Caterpillar, GovLoans, YWCA of Greater Atlanta, and Network Solutions provide more friendly and efficient interfaces for their customers, clients and employees. Annie has over 9 years of experience designing and building websites, and brings with her extensive consulting experience in the areas nonprofit technology and usability engineering, including project management, user analysis, interface design, and usability testing. She has also worked with companies like The Coca-Cola Company and Solvay Pharmaceuticals on consumer promotions and consumer marketing strategy.

Annie has a BA in Anthropology from Emory University, and has studied Human-Computer Interaction at the Georgia Institute of Technology and Spanish at the University of Salamanca, in Salamanca, Spain. She completed her MBA in Marketing at Georgia State University's Robinson College of Business.

Annie approaches product and experience design strategically and holistically, emphasizing the power of user experience in shaping perceptions of company strategy and culture.