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May & Speh
Many marketing programs depend on clean, accurate list information
for their success. As a world leader in Database Marketing Systems, May & Speh provides many services such as merge/purge, zip correction
and postal presort.
The challenge was to somehow communicate this technical process to a general audience. For this version of the
series
we chose a picture of a multicolored zebra standing out in a field of black and white to dramatize the power of
May & Speh software.
In addition to art directing the layouts, I also wrote all copy on this campaign.
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