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Hummingbird Enterprise Portal
This is the double page version of a magazine ad
created to inform IT managers about Enterprise Portal.
Portal allows business customers to access information across a broad
range of applications using a single interface.
The visual plays off the perception among users that business portals are
still exotic, futuristic concepts, with no
practical application. The headline plays against this, however, by showing that the
benefits of portals are firmly
grounded in business fact. |
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