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Relafen (Inside Spread)
Relafen is one of a new class of pain relievers called NSAIDS (Non-steroidal anti-inflamatory drugs).
This piece is a sales aid for SmithKline Beecham field reps to help explain the drug's benefits to physicians.
Since doctors are notoriously averse to any pharmaceutical marketing, it was important to create a package that looked
interesting
and relevent. Through colorful artwork and an unusual shape format, we succeeded in making Relafen
stand out in the catagory.
This unique graphic approach was then applied across a wide range of print and collateral materials
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