Marketing Consulting for Lawyers

Attorney Marketing Consulting
Law Firm Management Consulting

This site is a trove of invaluable law firm marketing and management advice that has helped numerous attorneys and law firms improve their legal marketing and increase their profits by many thousands of dollars. The fee for this information is $39.00 to be paid on the honor system. This minimal fee helps defray the cost of maintaining this readily available source of marketing and management advice. The honor system approach is an alternative to commercializing the site with ads or asking for an advance payment to enter. If you read the material on this site, please send payment to:

Italo Consulting

P.O. Box 680474

Marietta, GA 30068-0008
770-859-0600

Your cooperation and support is appreciated.

Below you will find 24 valuable articles on law firm marketing, strategic planning and law office management including helpful tips for lawyers on building and running a better practice and firm.

Art Italo (see profile) is a legal marketing consultant and legal management consultant working exclusively with attorneys, consulting in the areas of strategic planning, practice management and attorney marketing. He has lectured internationally on the topics of legal marketing and law firm management. The site contains advice from an attorney marketing consultant that has spent more than 15,000 hours advising lawyers on legal marketing and law firm management.

Information is available on lectures for your firm or organization.

Lawyer Links are also available as well as Links to Georgia Lawyers.

Client Relations Articles - Legal Marketing Starts with Clients

Managing Client Perceptions - How to get more referrals from existing clients by overcoming unrealistic expectations and increasing client satisfaction.
Delivering Value To Your Clients - Understand how clients perceive value in legal services and how to deliver.
Creating Rapport With Your Clients - Creating good rapport with your clients is an important key in their motivation to refer. Learn effective techniques for increasing client rapport.
Effective Communication With Clients - One of the most critical elements of good rapport and client satisfaction is effective communication. This piece discusses how to be a more capable communicator and listener.
The Seven C's Of Good Service - Defining your service concept is vital in differentiating your law practice from other attorneys. Learn the 7 C's of good service and how to use them to increase client satisfaction.
Establishing Your Personal Code Of Professional Conduct - A step by step process for defining your individual service concept to maximize client satisfaction.

Law Firm Marketing Articles - Lawyer Marketing Made Easy

Trends In Legal Marketing - Changes in the legal market are affecting your ability to get and keep business. Learn what's happening and how you can meet the competitive challenge.
Creating A Strategic Marketing Plan - Learn the elements of a Strategic Marketing Plan and why it is essential you have one.
Leveraged Networking - A proven system for getting more referrals from the time you invest in networking.
Attorney Marketing Strategies By Practice Area - A compendium broken down by practice area of effective marketing strategies for lawyers.
Statements Of Excellence - When making new contacts it is vital you have prepared impact statements that will impress them and motivate them to refer. This article shows you how to create and deliver such statements.
The Correct Way To Make A Referral - Referrals to other professionals mean goodwill and a greater likelihood of a return referral. This article describes the most effective way to make a referral to maximize the probability of getting business.
Meeting With Contacts - This article provides you with a step by step description of what to say and do with new contacts to maximize future referrals.
Effective Follow-up With Contacts - This article shows you powerful follow-up techniques to maximize referrals from networking contacts.
Building Your Professional Image - Image and reputation are important in attracting business to your law practice. This article shows you how to enhance your image through lecturing, publication and leadership.
Handling Telephone Inquiries From Prospective Clients - When a prospective client calls it is important to handle that call quickly and effectively. This article explains the correct way to handle these calls.
Winning The Beauty Contest - With clients shopping more than ever before, it is increasingly important that lawyers are able to sell themselves. This article give tips on closing the deal.

Law Firm Management Articles - Turning Attorney Marketing Success in to Profits

Setting Specific Goals For Your Practice - Understand the importance of goalsetting in building a successful practice. Step by step advice shows you how to achieve your revenue goals, focus your practice and determine your target client.
How To Set Your Fees And Retainers - Setting the right fee and retainer is a critical component of success in a law practice. This article teaches you the secret of optimizing revenues and collections.
Improving Billing Productivity - This article provides tips for the individual lawyer on improving productivity and increasing revenues through increased billing efficiency.
Launching A Small Firm Or Solo Practice - Starting a new small firm or solo practice is frought with uncertainty and peril if you don't have a good plan. This article offers tips on how to get off on the right foot.
Hiring Staff For Your Law Practice - Decisions on staffing are critical to the success of a law office whether you are in a large firm or a solo practitioner. Here are some guidelines for hiring secretarties, paralegals, and administrative staff.

Success and Motivation Articles

Setting Goals And Achieving Them - Discover the secret to setting aggressive goals and achieving them time and again.

Italo Consulting® is a registered servicemark of Italco of Atlanta, Inc. All information contained at this web site is Copyright © Art Italo. All rights reserved. Information is for the personal use of individual internet users and may not be reproduced or redistributed without permission of Art Italo. Business strategies and tactics recommended in these pages have been shown to be effective, but individual business conditions and situations vary. Art Italo and Italo Consulting® make no warranties as to the effectiveness or results of any strategy or tactic. Every effort has been made to provide ethical marketing tactics that are consistent with the bar rules of various state bars, but the ultimate responsibility for adherence to rules and standards belongs to the individual attorney. If you have any questions regarding marketing rules, standards or ethics you should contact your local bar association.

Comments, feedback and suggestions about this web site are encouraged.
Links are welcome with e-mail notification at italco@mindspring.com.