®FACT SHEET -Sports Creative Group, Inc.
Sports Creative Group Incorporated
is a design consulting business which offers creative services in sport and sport-inspired design. Sports Creative president and creative director Charles Johnson says, "I started my career in athletic footwear design and consequently, my first clients were athletic footwear manufacturers. But today, success or failure of a product often relies on the supportive elements that reach beyond the product on the shelf." He has expanded the company's services which now includes product design, graphic design, package design, and display design.
Sports Creative primarily services the sports industry.
The company currently designs products for brands such as Prince Sports Group, Ralph Lauren Footwear, Hi-Tec Sports, Ellesse, Killer Loop, and Ektelon. Sports Creative also performs work for clients outside of sports industry who seek to develop sports-influenced product concepts.
Sports Creative is also involved in brand creation, marketing, and licensing.
The launch of Black Fives and Negro Basketball Clubs basketball apparel is the first in series of brands the company is developing.
Sports Creative will also design, develop, market, and launch
ideas for other companies or licensed properties.
Sports Creative was founded in New York City
in 1994 by Charles Johnson. He has spent 10 years in the sporting goods industry designing for high profile brands such as Adidas, Converse, Avia, and Saucony