Originally
chartered in 1913, Helen was the site of a huge sawmill which operated until
1931. Timber was brought from the mountains on temporary rail lines which reached
from Blood Mountain 20 miles to the west and nearly to the North Carolina state
line 40 miles to the northeast. Lumber from the sawmill was shipped out on the
Gainesville and Northwestern Railroad. When the sawmill closed, the railroad
left, and the Depression hit all at once, times were hard in the little town.
Helenites hung on, though. The economy improved in the 1950s when the Wilco Hosiery Mill arrived, Unicoi State Park opened nearby, and the city approved the sale of beer and wine which provided much needed taxes and a few jobs at restaurants and package stores. Even so, by the 1960s most downtown buildings were looking run down and many were vacant as local shoppers drove southward to larger retail centers and most tourists passed through without stopping on their way to mountain attractions to the north.
On a January day in 1969, several local businessmen having lunch
at the Mountain Air restaurant surveyed the fading downtown scene. The remark
was made that something should be done to spruce up the town. One of the men,
Pete Hodkinson, later asked artist John Kollock if he had any ideas (both are
in the picture to the left). When Kollock suggested remodeling with a Bavarian
theme, he was engaged to put his visions on paper. The goateed artist in less
than a week came to Helen with sketches showing the possibilities if red roofs,
white stucco, and Bavarian trim were applied to the weathered bricks and blocks
of old Helen.
Although Kollock did not look for much of a response, he didn't reckon with the decisiveness of Jimmy Wilkins, owner of Orbit Manufacturing and several downtown buildings. Wilkins immediately endorsed the plan, followed in short order by the city council and the rest of the downtown business owners. Work was underway on Helen's Alpine conversion less than a month after the notion of sprucing up the town was first mentioned in the Mountain Air Restaurant.
Most of the downtown buildings were converted before the year was out. Georgia's Alpine Village was an instant success. Media attention brought flocks of tourists, keeping the city busy as it adapted to life as a bustling tourist town. Many people participated in the Alpine enterprise, but for the next seven years, the essential Alpine man was Pete Hodkinson.
Pete was a charismatic leader with a penchant for risk and a flair for promotion. He declared Helen to be a "refuge of free spirits", and in his vicinity, spirits of the traditional sort often flowed freely. Even though he found financing hard to come by, Pete was a constant source of ideas, some wild and eccentric. Pete was head of the "Alpine Development Corporation" which would buy up property to maintain local control. By 1976, work was underway on a theater, golf course, and "The Helen Transit Authority" which would lay rails down the Helen valley to ferry tourists into town.
One
of Pete's more colorful promotions was hot air ballooning. In 1974, he organized
the "Helen to the Atlantic" balloon race with the usual fanfare. While trying
to inspire others to fly on a stormy day before the 1976 race, Pete was killed
when his balloon struck power lines near the town of Toccoa.
With Pete's death, the early period
of Alpine development was over. However, although Helen lacked a central figure
and things would take a different course, Alpine Helen was by then well established.
Development continued in a more traditional and diffuse fashion as individual
entrepreneurs and civic leaders made the investments and decisions which have
shaped the town in the years since. A grassy hill in the center of town has
been dedicated as "Pete's Park" in memory of a free spirit which once roamed
the Helen valley.
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