This video humorously addresses these issues and portrays a day in the life of a K-C hospital sales rep. It is loaded with inside jokes and industry-specific concerns, but uses a basic situation comedy approach to make its point.
VIDEO AUDIO
1. TITLE:
"A PPE Nightmare"
FADE TO:
2. CASSIE, the K-C SALES CASSIE: Hi, Millie.
REP struggles with her
luggage cart.
MILLIE, the Infection MILLIE: Cassie, come in...
Control Nurse rises from
her desk.
CASSIE: Uhhhhgg. Thanks for taking time
The wheels snag on the
door frame. (sample bag, to see me today. I brought the blood
demo kit, brief case,
product sample box). strike-thru demo with me.
3. Millie rises from her MILLIE: Great. Do you need some help?
desk to help Cassie.
Millie wears a garish
floral gown.
CASSIE: No, no, I got it.
4. Millie continues toward MILLIE: Oh. I forgot that list I
the door.
promised you. It's on the sixth floor.
I'll just be a few minutes, if you
Cassie collapses into the don't mind.
side chair.
CASSIE: No, no problem at all. I'll be
Millie exits to the hall.
fine.
5. Cassie takes a breath CASSIE (cont. to the viewer): Whew... I'm
then starts to unpack the
demo unit. beat... Millie. She's an Infection
Control Nurse. (whispers) They always
go for the blood strike-through demo.
The problem is the muckety-mucks on
the committee.
6. CU: She pushes aside a
stuffed whale and sets the
demo on the desk. She
picks up the whale and
examines it suspiciously. Hmmm.
7. She notices a "Love
Trees, Don't Hurt Them"
poster on the wall. Uh...oh...
CU: Poster caption.
8. She composes herself in Probably a linen fanatic, too. (takes
the chair.
a breath) Let's see if I can remember:
She recites to herself.
(to herself) Don't say "disposable" --
say "single use... single use." Good....
Hmm, what's this?
She reaches across the Huh. Fred Meyer and Millie at our
desk for a small photo
frame. She studies and booth at AORN.
replaces it.
9. She grabs her brief (to herself): All right, what should
case, opens it, and
shuffles through some we do...? Millie wants some
papers.
literature.
(to viewer): You know why they call
this stuff literature? 'Cause it's
like reading an 18th century novel.
10. She pulls out the K-C Think about it. After you go through
literature.
this whole song and dance about why
the customer should go first class
She holds up old K-C with the Rolls Royce of protective
literature to the camera.
apparel -- and then you hand them
She plops it down in
frustration. this?
11. She fidgets for a
moment until she notices
some literature on Well look at what we have here... (she
Millie's desk. She reaches
over and studies it, and studies it) Now that's what I like --
turns it toward the
viewer. sales tools with some teeth.
12. CU: Literature.
It's the
SAGE RAGE. Cut your expenses in half?
Cut your expenses
IN HALF!
13. She holds the The competition is getting pretty
competitive literature
down in her left hand. bold...
She picks up the KC ...and our wimpy literature is killing
literature with her right.
my sales. And this is the year I've
She sets them down, then
fumbles through her brief been psyching myself up to make the
case.
Ambassador Club... Where's that
She extracts a music
cassette. tape?...
14. She pops the cassette
into a boombox on Millie's
desk. (music: Greek dance)
15. She snaps her fingers Ahh, Greece!!!
a la Zorba.
(sniffs) I smell coffee...fresh
She sniffs coffee and
looks for it. coffee.
16. The music continues as (snaps fingers)
she dances back toward the
coffee counter.
She stumbles upon
competitive gowns hanging
on the cabinet doors. Ohh... What have we here? ..hmm..
CU: Competitive label. Feels like it was made from old Zip-
CU: She pulls at the Loc bags.
plastic-like material.
17. She casually examines (She sighs) But, still our customers
the hanging coats and
gowns. are buying them. Somehow the
competition has hit that threshold
price point everyone wants to pay.
She cups her hands like a DID YOU HERE THAT MARKETING, THRESHOLD
megaphone.
PRICE POINT!
But what do they know. They're in
She grimaces in
frustration. marketing, not sales.
18. CU: Fresh coffee is Mmmm... Fresh coffee. Maybe I should
brewing. She pours a cup.
get those donuts out. Jim Dustin's
idea.
19. She walks back to her He's made me a believer. There may be
sample case and pulls a
box of donuts out of her a difference in gowns, but there's not
sample bag.
much difference in donuts.
CU: She starts to peal off
sticker: There.
BAKERY OUTLET
DAY-OLD
20. CU: (POV shot) She Millie always appreciates these
places donut box next to
coffee-maker. Flips open thoughtful gestures.
lid:
"Compliments
of Kimberly-Clark"
What's in here?
CU POV cont: She notices
white bakery box.
With hesitation she slowly
opens it. It is filled Oh.
with gourmet French
pastries.
"Compliments of Baxter
Laboratories"
21. She takes her donuts I wasn't that hungry anyway. Plus...
away.
got to get in shape for the Greek
She does a "swim-suit
wiggle." Isles...
22. She sits and reaches Now one of these wouldn't hurt.
over toward a glass candy
jar (courtesy of KC) (to viewer): Remember when we used to
give these candy jars away. It's nice
to know that our customers appreciate
Unwraps candy, plops in these little gifts.
mouth, wads wrapper.
Hmmm. Good... It's an herbal taste.
(sucks) sort of like, (sucks again)
like...
23. She unfolds the wadded
wrapper.
CU: Inside it reads:
That great (freaked)
SAGE ...SAGE!!!!!
flavor will sweeten
your bottom line!
24. She spits the candy Too many calories after all.
out into the wrapper and
tosses into the trash.
Her head turns slowly
toward the wall. Her eyes
spot the offending Sage
dispenser on the wall.
CU: Dispenser.
25. She starts to
hyperventilate with sales
rage.
She stomps over to the
dispenser, rips open the
door, pulls out the SAGE
pack.
She shoots a perfect 3-
pointer into the trash.
(sfx: drum, cymbal crash)
She stuffs a K-C pack into
the slot, and slams the
dispenser door shut.
She stomps back to her
chair, slumps into it,
still breathing hard.
She punches off the Greek
music, and glares straight
ahead with rage.
(Greek music ends)
26. She reaches into her
briefcase for another
cassette tape.
CU: cassette label:
"Subliminal Sales, (soothing New Age music)
lesson 2"
She rips out the Greek
cassette, shoves in the
new tape, and punches SOPORIFIC VOICE: Subliminal Sales,
"play."
Lesson two... (music continues)
She leans forward, arms on
desk, and tries to relax. Perseverance is the key to sales
success. Think of yourself as a long
She closes her eyes and
pumps her arms. distance runner. You want to go the
distance. But, if you become too
emotionally involved with making the
sale, a simple set-back might cause
you to stumble -- or even worse,
cause... burn-out.
She screams out with CASSIE: B U R N O U T !!!
primal release and presses
"stop" on the tape.
The job has finally gotten
to her. She leans back
collapsed.
27. Head flopped back (passionate) Oh, Greece, Greece... I'm
wasted, she spreads her
arms, and revels in her coming to you. Sun-drenched beaches, I
fantasy.
feel the warm Aegean Sea wash against
my body...
Her head snaps forward I better get started on those reports
like a jolt.
for Dan Coker.
She reaches into her
briefcase and pulls out
VERY thick stack of
papers.
(sfx: There is a knock at the
door.)
Her head slowly turns
toward the door.
28. The door opens. MEDLINE SALESMAN:
The salesman (fast-talking) Hello...? Oh,
pokes his head
in, then opens the door you must be Millie's assistant. I
all the way.
promised her these samples. You don't
mind do you?
The salesman starts CASSIE: Uhh..mind?
bringing in cases of
product and setting them
on the desk. She stands to
clear the way. SALESMAN: It's all part of this
fabulous new promotion we've got going
He hands his card to the at Medline -- Buy one, get three free!
Rep.
Here's my card. Just tell Millie that
Fred Bloward from Medline was here.
Gotta keep moving... time is money-
He splits. money-money!
29. She's totally CASSIE (mimics): Time is money. Money-
frustrated.
money...
She looks at her watch. Geez, Millie... It must be a doctor.
(mimics) Of course, Doctor Jones,
you're just so knowlegeable, and
authoritative, and good-looking, and
... humpf..
30. Millie blows in. MILLIE (rushed): Cassie, I apologize.
Cassie starts to rise, I'm sorry I took so long. Please sit.
then sits.
I got waylaid, I was talking to a
doctor.
CASSIE: Oh, really...
Millie hands Cassie the MILLIE:Here's the list I promised.
list.
These are the names and departments of
It unfolds in Cassie's
hands. the people on the product selection
committee. You know, I'm sold on your
CU: Tilt down list -- three-layer fabric, but you need to
LAB Janet Clark
E.R. Doris Schmidt contact each one of them and explain
ENDOSCOPY Dr. Denton
O.R. Frieda Bell the importance of blood strike-through
C.S. Angel Swift
MATERIALS MGMT Doug Clark protection.
HOUSEKEEPING Bertha King
DIETARY Betty Grable
BURN UNIT Dr. Todd
NURSERY Karen Mueller
etc.
31. Cassie smiles meekly. CASSIE: Of course. No problem at all...
Millie hands her a thick MILLIE: Good, I knew you'd understand.
binder of procedures.
Now here is a copy of our requisition
procedures. Please be sure that each
person on the committe gets a...
They both stop, look up at PUBLIC ADDRESS SYSTEM: ATTENTION ALL
the PA speaker and listen.
HOSPITAL PERSONNEL. BAXTER WILL BE
DEMONSTRATING THEIR NEW DISPOSABLE
APRON AT NOON IN THE HOSPITAL
AUDITORIUM.
MILLIE [over PA]: Cassie, I'm sorry,
Millie excuses herself to
leave. but I need to go to this. We'll
reschedule your blood strike-through
demo. I promise to get back to you.
Millie extends her hand,
shakes, and blows the Thanks again for coming... oh, and I
scene.
love the candy jar...
Cassie stands stunned. PUBLIC ADDRESS cont.: A WINE AND
CHEESE RECEPTION WILL FOLLOW WITH
She picks up the donut
box. VINTAGE CABERNETS, ESTATE CHARDONNAYS
Studies it. AND A CHENIN BLANC FROM THE NAPA
VALLEY. CHEESES WILL INCLUDE BRIE AUX
Looks up again,
bites into a day-old CHAMPIGNONS, A BOURSIN, AND AN AGED
donut and sighs.
FROMAGE BLEU. DINNER FOR TWO AT LA
SCALA WILL BE RAFFLED OFF AS A DOOR
PRIZE AT THE CONCLUSION...
FADE TO BLACK
(FADE PUBLIC ADDRESS.)