We need you to
Until more people demand more responsibility in advertising, children are still at risk. But you can remind people that children have a right to a safe and positive childhood. Just taking one or two simple steps can have a big impact.
Educate friends and colleagues about the problem.
Talk to children exposed to this kind of advertising and address the confusion these ads may create.
Write or call companies and discourage them from advertising in this manner.
Support companies using healthy, non-sexual advertising. Use your consumer power!
It may seem that making childhood safe for children again is an overwhelming task. You may feel your individual efforts are small compared to the powerful influence of the media. But all it takes is one person after another, doing the right thing. Together, our voices will be heard.
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