We need you to 
take a stand 

Until more people demand more responsibility in advertising, children are still at risk. But you can remind people that children have a right to a safe and positive childhood. Just taking one or two simple steps can have a big impact.  
 
  Write or call advertisers who sexually exploit children in their advertising or the publications that run these advertisements.   

  Educate friends and colleagues about the problem.   

  Talk to children exposed to this kind of advertising and address the confusion these ads may create.   

  Write or call companies and discourage them from advertising in this manner.   

   Support companies using healthy, non-sexual advertising. Use your consumer power!   

It may seem that making childhood safe for children again is an overwhelming task. You may feel your individual efforts are small compared to the powerful influence of the media. But all it takes is one person after another, doing the right thing. Together, our voices will be heard.
     To learn more about protecting children from sexual exploitation in advertising, write to:   

E-MAIL TO
Committee on Child Abuse & Neglect  
North Carolina Pediatric Society  
P. O. Box 27167  
Raleigh, NC 27611

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