Problem:
Clairol, the leading hair color company, faced a highly competitive category with consumer fear of entry, low brand loyalty and inadequate share of requirements.
Solution:
The original website in 1999 built a relationship with consumers by engaging them with friendly advice and information in an interactive format. The site included “Try It All On” where users imported their photo to try on different hairstyles and hair colors.
Results:
Within a year, www.clairol.com received more unique monthly visitors than any other beauty site and was awarded Yahoo Site of the Day and Web This Week four stars.

Problem:
Diam, the world’s leading retail merchandising solutions provider, eroded awareness after several acquisitions, a name change, and marketing support ceased.
Solution:
A communications plan was designed and implemented, including a strengthened credentials presentation, and a publicity plan.
Results:
With virtually no budget, monthly press articles were placed, consistent communication was achieved, and within 18 months, Diam saw sufficient results to begin an aggressive marketing campaign.