add immediate marketing expertise to your internet and business opportunities

In driving sales and profit growth

Enjoyed double digit sales growth and doubled profits in a declining hairspray category

In developing websites and internet strategies

Developed original award-winning Clairol website as well as websites business-to-business websites

In highly competitive markets

Achieved record share for Clairol during its toughest batter for market dominance

In gaining competitive advantage

Grew Aussie hair care sales after stagnant growth with marketing that reinforced its uniqueness

In applying creative solution

Led New Ventures Group, charged with creating new categories where none existed before

In building consumer relationships

Build best in class relationship marketing program at Clairol

In leading teams

Initiated Category Team Management with record financial results

Linda Nash Bio

Linda Nash is a senior marketing executive with over 25 years experience in marketing, including Internet marketing. She has a proven track record of building businesses in highly competitive environments, initiating and applying creative solutions, successfully launching and restaging brands and using the Internet to communicate and develop relationships.

Linda founded Steep-hill Marketing in 2000, working in the areas of traditional and Internet marketing. She provides services in the areas of:

Marketing – business plans, brand building, advertising and publicity, relationship marketing, positioning brands, naming new products and line extensions
Business building – credentials presentations, opportunity identification, prospecting and qualifying accounts
Research – focus group facilitation
Training – marketing training, innovation/brainstorming, presentation skills
Internet - website development, relationship marketing, search engine optimization

Linda functions as an outsourced marketing department for clients, helping to identify business-building opportunities, secure publicity to build company awareness, develop portals, create strategic credentials presentations, and develop business plans. She developed websites for companies such as The Beanstalk Group (www.beanstalk.com), Diam International (www.diam-int.com) and Lonza chemical company (www.lonza.com). She was also co-founder of The Vanity, an Internet startup.

Prior to her own business, Linda was Vice President Marketing and then Vice President Integrated Marketing with Clairol, division of Bristol Myers Squibb. She achieved record market share for Clairol during its most competitive era. In integrated marketing, she built a best-in-class relationship-marketing program that significantly increased brand imagery and purchase interest, developed a marketing training program and created strategic partnerships between sales/media/retailers. At Clairol she entered the venue of Internet Marketing. In 1997, the award winning Clairol website was launched, one of the top three most visited consumer packaged goods website.

Linda spent three years as Vice President Marketing for Redmond Products, a fast paced, entrepreneurial family-owned business in hair care. She grew sales 12% after five years of stagnant growth by applying strategic disciplines to the business, identifying salient advertising, filling voids with new products and re-engineering the product development process for streamlined speed to market.

Linda was trained as a classic marketer at Unilever, where she spent 11 years marketing brands such as Wisk, Dove, Ponds, Cutex and Rave. While there, she increased hair care margin 8 points and grew profits 45% with an innovative promotion plan, grew Aqua Net 24% after 2 years of decline by instituting strategic focus, aggressively relaunched Rave from #12 in category ranking to #1 with product/packaging/pricing targeted to consumers’ needs, grew Pond’s 30% with trial generating techniques, developed innovative new products, initiated Category Team Management and led the recruiting process for MBA’s.

Linda started her career at Kayser-Roth, marketing products in the fashion industry.

Linda is a graduate of St. Joseph’s College with an MBA in Marketing from New York University. She was honored as a Top 10 Women in Advertising by Advertising Age in 1988, lectured on Innovation and the Creative Process at various universities from 1991-1995, coached Odyssey of the Mind team to win regional competition and compete for state title in 1996, and was a featured speaker on Relaunching Brands at the Marketing Forum in 1998.

 

Linda Nash linda@steep-hill.com 203.227.8833