WISN / WLTQ RADIO
PROMOTIONAL VIDEO

©WISN Division, Hearst Corporation

Prepared for:

WISN Division, Hearst Corporation; Milwaukee, Wisconsin
Written and Directed by:
Ted Eselgroth
738 Highland Ave.
Glen Ellyn, IL 60137
708/469-7200
email: Ted@Eselgroth.com

Intended Audience:

Out-of-Town Prospects and Rep Firms
Narrator:
Peter Thomas
Author's note: Specific scene-to-scene transitions (e.g., dissolves, wipes, flips, etc.), precise background music cues and other detailed production directions have not been defined in the script. Appropriate pacing and interest-building "tricks of the trade" were used throughout the finished production, however.
VIDEO:

Fade up on old movie clip of King Kong climbing the Empire State Building.

NARRATOR:

Hollywood would have you believe that this...
is New York City.

But you know better.

You know, way down deep inside,
that this is really -- just make believe.

Laverne & Shirley clip:
And Hollywood would have you believe that this
is Milwaukee, Wisconsin. But this, too, is make-believe.
Because in reality, Milwaukee looks...
Cut to real-world scenes of busy downtown Milwaukee; cut music to modern funky beat:
...like this.

There are nearly two million people
in the metro area of this city.

Effect to appropriate scenes to illustrate:
And just like the populations of other great cities,
these people go to real jobs in the morning...
Commuting; neighborhood:
and they return to real homes,
and real families,
in the evenings.
People at play; golf; sailing, etc.:
And, they enjoy their weekends.
Malls; shopping:
And they shop. My, do they shop.
And they buy a lot more than just beer, bratwurst
and polka records,
Super graphic over supermarket scene: Food Stores: $1,504,536,000
Over one-an-a-half billion of that was spent
in food stores...
Super graphic over auto dealership: Auto Dealers: $1,473,944,000
Close to another one-and-a-half billion
was on automobiles...
Super graphic over restaurant scenes: Food & Drink: $731,403,000
And about three-quarters of a billion
was on food, drink and similar entertainment.
"Yuppies" shopping, at work, at play:
And, oh yes --

This city doesn't have nearly as many polka bands
as it has... yuppies.

Fully thirty-four percent of Milwaukee's adults
are baby-boomers.

And three out of every five employees in this city
are white-collar workers.

That ratio's higher than you'll find
in most sunbelt cities.

More people at play; sports, etc.:
And likewise, the sunbelt isn't the only place
where people know how to spend their leisure time.

Milwaukeans have all four seasons to enjoy.

And they celebrate every one of then with a zest,
a spirit, a level of evolvement that can only be called...
extraordinary.

Map. Start with Milwaukee; pull back to reveal the lake... the state... then the Upper Midwest:
Milwaukee calls itself, "A Great Place, on a Great Lake."

The "Great Lake" is Lake Michigan.

And -- although this Great Place is on the edge
of that lake -- it's the economic and social center
of the state of Wisconsin

Industrial and manufacturing scenes; logos:
Milwaukee ranks fifth in manufacturing output
per capita. Fifth.

Ahead of New York.
Ahead of Chicago, and of L.A.
Ahead of just about every other major city.

Alan-Bradley calls Milwaukee home.
So does Briggs & Stratton.
And GM's Delco Electronics.
Johnson Controls.
A.O. Smith.
Allis Chalmers.

Look around the state,
and you'll find the headquarters of American Motors.
Kimberly Clark.
Kohler.
Snap-On Tools.
Oscar Meyer.
Sentry Insurance.

We left out more than we listed --
and it's a list that keeps on growing.

Construction scenes:
This whole state is growing.

In fact, Wisconsin boasts the number one growth rate
in the entire Midwest.

Growth lead by the City of Milwaukee.
A city crowing in population, in employment,
in professional workers, in service industries,
in sales workers...

Pleasure boats on Lake Michigan:
In this city you can see the prosperity.
WISN / WLTQ Billboards, bumper stickers:
And in this city, you can hear it.
Historic B&W photos:
'Most every major city has a legendary AM radio station.
One that's been around since before Fibber McGee and Molly.
Evolve to modern WISN scenes:
One that its people have always tuned to --
almost intuitively --
for news and information.
For sports. For weather.
For companionship.

A station that;s been a respected part of the community --
involved in the community --
for longer than 'most anyone can remember.

WISN video logo:
Milwaukee has such a station:
WISN.
WLTQ scenes... CU's... CDs, microphones, dials:
And almost every city has an up-and-coming FM station.
One where their programmers have gotten inside the heads of their listeners and grabbed their collective ears
with music selected just for their market.
WLTQ video logo:
Well, Milwaukee has one of those stations, too: WLTQ.
Station logos intermixed with Milwaukee scenes:
And these two stations -- together --
reach the lucrative 25- to 54-year-old crowd
in this dynamic city.

No. They don't just "reach" it.

They sell it.

On camera Testimonials: ...each with 10-15 second WISN / WLTQ success story.
Then effect to Milwaukee people and places.

Milwaukee, Wisconsin.

It's not Laverne and Shirley,
any more than New York City is King Kong.

If you haven't bought Milwaukee,
you're missing a dynamic, growing and prosperous city.

WISN & WLTQ logos:
And if you haven't bought
the WISN-AM and WLTQ-FM combination...

You're missing... Milwaukee.

(Jingle sting)

Fade to Black.
Back to...
Ted Eselgroth ted@eselgroth.com
10/13/95