Editing Sample 2

Copyediting is often too time-sensitive to ask for a revision, requiring vigor and a strong hand.

BEFORE

Austin Osueke - eiga Manga Publishing

.....The numbers for manga sales are grim: sales are down 17% between 2007 to 2008. And the trend are continuing to drop for 2009.
.....The manga and anime industry received a jolting wake up call when Diamond Distributors implemented a new benchmark system. Any title on the books must meet or exceed $2,500 in sales or be canceled and delisted.
.....This is paving the way for smaller publishers to follow suit.
....."Small publishers are going to have to adjust to the reality of Diamond's new minimum and be creative," says Bill Schanes, VP of Diamond Distributors. In the meantime, small publishers "need to be willing to bang on unknown doors and create a new market for themselves."
.....Viz Media Executives foresee increasingly sophisticated consumers. Because of this, Viz "will continue to create new consumers for manga."
.....Their focus is not to expand the spending habit of consumers currently purchasing manga, but to move into consumer pools not currently buying, or even viewing, manga.
.....Not only are anime and manga creators forced to explore unknown or untapped markets, distributors themselves, need to explore new avenues for distribution, as well as innovations in technology used in distributions.
.....In Europe and Japan, consumers are extremely comfortable reading webcomics on mobile devices. However, the American consumer has resisted this trend. One reason could be the nostalgic feel of a physical comic book.
.....But with the advent of social networking sites like Facebook, Twitter, and Crunchyroll, consumers are migrating more and more away from physical comic books, onto electronic versions.
.....Smartphones like Apple's iPhone make it easy for the average consumer to create applications to streamline the viewing process of webcomics. If distributors embrace this technology, then they can develop apps to take advantage of the growing trend of increasing mobile consumers. The eCommerce potential of having the consumer view and purchase webcomic at their leisure would be great.
.....This business model exposes the consumer to new manga, which they may not see otherwise. And this is the "real goal: to get our stuff back into stores. Brick and mortar style." Along with that, he consumer back into the stores to peruse the racks.
But is that what the consumer wants? Maybe our children do not want physical copies of comics. Maybe they are perfectly happy reading comics on their smartphones. maybe we have to find other ways to reach them.
.....Perhaps cross-platform business model would work best. Video games and movies would best suit the new technologically savvy generations. Perhaps the day of paper and ink have seen the sun set for the very last time.

AFTER

Digital Distribution--The Unavoidable Wave of the Future

EigoMANGA publisher and CEO Austin Osueke shared the bad with the good at the industry panel on Thursday. The numbers for the U.S. manga market are grim--down 17% between 2007 to 2008--and the dropping sales trend is continuing for 2009. To make matters more challenging, the manga and anime industry received a jolting wake up call when Diamond Distributors, the only comic distributor in the U.S., implemented a new benchmark system. Any title must meet or exceed $2,500 in sales or be canceled and delisted.
....."Small publishers are going to have to adjust to the reality of Diamond's new minimum and be creative," said Bill Schanes, VP of Diamond Distributors. In the meantime, those small publishers, "need to be willing to bang on unknown doors and create a new market for themselves."
.....VIZ Media executives foresee increasingly sophisticated consumers, so they are confident VIZ "will continue to create new consumers for manga." Their focus is not to expand the spending habits of consumers currently purchasing manga, but to move into consumer pools whose members are not currently buying or even viewing manga. Distributors must explore unknown and untapped markets along with anime and manga companies and creators. They need to explore new avenues for distribution and seek innovations in technology used in distribution.
.....In Europe and Japan, consumers are extremely comfortable reading webcomics on mobile devices. However, the American consumer has resisted this trend. One reason could be the nostalgic feel of a physical comic book. But with the advent of social networking sites like Facebook, Twitter, and Crunchyroll, U.S. consumers are slowly migrating from physical comic books toward electronic versions.
.....Smartphones like Apple's iPhone make it easy for the average consumer to create applications to streamline the viewing process of webcomics. If distributors embrace this technology, then they can develop apps to take advantage of the growing trend of mobile users' increasing consumption. The eCommerce potential of having the consumer view and purchase webcomics at their leisure would be great.
.....This business model exposes the consumer to new manga they may not see otherwise. The hope is that by exposing more consumers to the material via new media, they will achieve the "real goal: to get our stuff back into stores, brick and mortar style."
.....But is that what the consumer wants? Maybe our children do not want physical copies of comics. Maybe they are perfectly happy reading comics on their smartphones. Maybe we have to find other ways to reach them.
.....Perhaps a cross-platform business model would work best. Video games and movies would best suit the new, technologically savvy generations. The day of paper and ink may soon see the sun set for the very last time.

RESUME