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Making your Brand work. More and more, we hear people say that branding is an expensive luxury. But the fact is, your doing it already. Every time you purchase letterhead, trade show materials, send an email or hand over your business card, you're extending your brand. It might be subtle. It might be in-your face. Are your communication tools working hard for you? |
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Are
you running
your company or is your Chaos prevails in a tight economy. Have you noticed that you're to-do list grows despite the fact you're working longer, harder and faster than ever before? Historically, this is the time when loose ends really get loose. It's also the time to consider focusing your selling tools. Sure that kid can do some fun things with the graphics, but would you put that same person in front of your biggest client? Your next sales opportunity? You might be surprised to know that retaining an image consultant is a far better investment. For as little as $25 a day you can have access to a professional communications staff with hundreds of thousands in state-of-the-art equipment. (That works out be around $15,000 per year compared to even the most affordable in-house assistant.) |
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delivers measurable ROI for National clients Think theres no relationship between marketing, advertising and the bottomline? Let us talk with you about our proven processes and systems that have proven results for clients in a variety of markets. Contact us learn more |
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update A Forrester Research consumer poll found that 25 percent of online consumers expressed interest in podcasts, citing the ability to listen to programming on their own schedule. Just 1 percent of households, however, said they regularly listened to podcasts and only 2 percent had sampled them. Finding podcasts is still too difficult, although it was made easier by Apple's decision to add a podcast directory to iTunes and Yahoo's introduction of a podcast search engine. In addition to the small audience, podcast advertising is held back by few reliable measurement standards, with most based on files downloaded rather than actual listening audience. The research also cast doubt on podcasting as a medium to level the playing field between media companies and amateur content. It found the most respondents either interested by podcasts or already listening chose existing content, such as broadcast radio programs. Despite the low adoption rate, Forrester sees podcasting growing quickly, predicting 12 million households will regularly listen to the media delivery system by 2010. |
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